Finding an Effective Platform

Silhouette in Field
6x8" Acrylic on Canvas Panel
©BEDeuel Bronson Hill Arts 2010

As artists, the most difficult things are to get enough studio time in our everyday lives and finding a way to get our creations out to the rest of the world.

We can look at other artists' works and truly appreciate all the time, effort, and love that is applied to our artworks. We can realize the value of everything done by any other artist, and are grateful for the reciprocal realization.

But how do we find the audience beyond our (not-so-) little cloister that can also grasp the value of our passion? Especially an audience willing to compensate us for it.

Don't misunderstand me: I'd do this even if I never made a penny on it. I wouldn't trade the tranquility I experience in the studio for the proverbial million dollars. But, it would be nice to make a bit to supplement the income, or even enough to not have to work at the "day job". 

Cardinal
3.5x3.5" Water Soluble Paints on Canvas
©BEDeuel Bronson Hill Arts 2014

There are the Etsys, the Fine Arts Americas, the Zazzles. And a few hundred thousand other artisans on the sites. What I've noticed is that the truly successful shops & sites have the investment of scads of time in both the marketing and the production of items. 

That, unfortunately, is not a commodity that most of us are able to lavish. I learned this the frantic way around the holiday season.

It was so exciting to receive my first orders from the Etsy shop! And, to boot, it was for note cards that would help Another Chance Pet Rescue! Then a couple of more orders followed for large & multiple pieces. Wow!

Kitty Minions
5x7 Watercolor on 140# Canson Paper
©BEDeuel Bronson Hill Arts 2014

And, then reality hit hard: between full shifts at the "day job", I needed to print, assemble, and package the orders. And while I had done some prep work on the items, I just wasn't satisfied with the templates. So of course, I had to redo them. It took the full 3 days to get things done and shipped. And shipping packaging presented a challenge, too: do you have something to ship a flat 16x20" matted print right in your house or studio? I sure didn't! Never even crossed my mind. It's the little things that make you stumble at times. And stumbling can be exhausting.

Kayaks
Digital Photography
©Mike Deuel Bronson Hill Arts 2013

Throw all this together, job & art business, with the holiday season, and try not to feel very overwhelmed. 

Happy Holidays
Digital Drawing
©BEDeuel Bronson Hill Arts 2014

I decided at that moment that it was time to go with a POD (print-on-demand) site. I just couldn't keep pace, especially since sites like Etsy are very demanding in regards to timelines. I also realized once the payments hit the bank, the money didn't come close to covering the costs involved. Etsy is in business, too, and knows how to make a profit. Being a newbie, I was naive in how I set things up. POD seemed so much easier since you only need to upload your images, add your margin & their cut to the base price, and they would do all the heavy-lifting. Yea... no. Not only would the cost to the customer be exorbitant for an "unknown" artist, the process of uploading the images would require reshooting all artwork and trying to guess what sizes your work would be printed based on the large number of required pixels. 

What exactly is an 8x5.73" print? Who will want that? I cropped it to a 7x5". And I can print a 7x5". Back to the starting point!

The odd thing is that of the orders I received, only 1 was through Etsy directly. The rest were from connections on Facebook (which is a whole other issue of late!).

So, why am I on Etsy, then? Why am I paying fees to them for minimal exposure & for me to do all the work? Yes, the name of Etsy is a "be-all/end-all" of online markets, but, it's a huge pond with a few large fish and a whole lot of little fish. Pretty sure that I'm just plankton right now.

After a good amount of reading, and contemplation, & consultation with my marketing cohort, I've come up with a plan on how to do this. Will it work any better? I don't know. But, it should create some extra time & money so that I can get back into the studio. 

Which was the whole point of all of this anyway!

What are your experiences with sites like Etsy and PODs? I'd be interested to hear about it.

Covered Bridge
4x6" Water Soluble Pencil on 140# Strathmore Paper
©BEDeuel Bronson Hill Arts 2011

Lessons of Summer & Beaches

Sand & Stones
for Paint Party Friday
4x6" Water Soluble Pencil on 140# Strathmore Paper
©BEDeuel Bronson Hill Arts 2014

It's the semi-official conclusion of this year's summer: Labor Day weekend.

It's the weekend that reminds us of all the things we wanted to do and of all that we didn't get done this summer.

Having spent the majority of my childhood near Long Island beaches,  it's odd having gotten through entire summer seasons without burying my toes in the coarse, sparkling sand for many years now.

The beaches were the place we went to celebrate freedom from the rigors of school at the first chance in June. Too much sun, freezing water, and lots of unneeded sand in the shoes officially began the long, lazy vacation. Throughout the season, cars would be packed tight with bodies and coolers and blankets for the day's outing to "the" beach. The summer ended with tans for some, freckles for others, jellyfish warnings in the heated ocean water, and a wonderful sense of justified lethargy.

Everyone was different in their perspectives, goals and needs. But, we were all the same when we played and baked our bodies by the ocean's side. And, no matter what sadnesses we carried, there was just happiness that reflected off those quartz granules.

Maybe that's why, though it's on my "summer to-do-list" every year, I have rarely made it back to a beach.

It wouldn't be the same. It couldn't be the same. None of us are the same as we were then. And, that's all right.

Summer ending can be a good thing, because, as noted by many before me, without winter's cold, how could we appreciate the summer's warmth?

We never seem to do everything we want to do because those every-day demands get in the way. But if we were always able to do everything we wanted, how would we appreciate what we have been able to do?

Hope you have a wonderful weekend!

Trail to Light
Fire Island Lighthouse 2012
©BEDeuel Bronson Hill Arts

Flowers & Five Senses

Bountiful Blooms
8x10" Watercolor & Water Soluble Pencil on 140# Strathmore 300 Paper
©BEDeuel Bronson Hill Arts

For so many years, I have gardened without gloves. My hands have been scratched, scraped, gouged, & bruised. Repeatedly.

With time, my skin also continues to get more and more sensitive to saps, sticky leaves and ant nibbles. So, this year, I've been trying to wear gloves to keep some of the "damage" under control.

I can't do it. It's too unnatural.

Just in the tedious task of weeding, it is much easier to "feel" where to grip the stem and how to twist and pull the noxious plant without gloves.

Then I started thinking about how tactile gardening can be: the silky sensation of a petal, the waxy smoothness of the pocket of a deep bloom. The strength that supports a multitude of colored crowns and the delicate curliques of a climbing vine can be sensed through naked fingertips.

Reaching deeper into the thought, it became obvious how the flowers in our gardens and in nature's fields envelop all of our five senses.

The visual beauty can be overwhelming in the flow of colors and textures. Either spread sparsely, elegantly amid grasses and trees or clustered like happy children, blending into a mosiac of life, the sight can be stunning.

Of course, inhaling the sweetness and freshness of blossoms is a treat beyond description. Memories and dreams are triggered with the slightest whiff on the breeze. Spring and summer become eternal, following a trail of scents that only flowers can create.

What do you hear in the garden? Whispers of the air sharing a laugh with you. The joyful hum of the bumblebees and the honey bees getting high on nectar. The swooping of swallow's wings, the hovering of the hummingbird.

How do you taste a garden? The berries, the grapes, yes. But just plucking a spike of chive and savoring the spontaneous zing can be delightful. Harvesting sunflower seeds, brewing chickweed tea. There are so many little surprises waiting to be sampled.

The next time you're feeling dull and uninspired, find a garden. Then let your senses run free!

Appreciating It All

Chickadee
3.5" square Water Soluble Oils on Canvas
©BEDeuel Bronson Hill Arts

With the Fourth of July weekend of celebrations just a few days away, it is undeniably summer. 

No room for chickadees in this part of the world. For now.

After a particularly brutal winter, it's easy to appreciate the warmth, even at it's humid peak. 

Appreciation is hard to hold in place. It's so very easy to let the negative overwhelm the good in our lives. Whether it is our gratitude for our own lives and loves, or being valued by others in our world, appreciation can simply become nonexistent.

Over the last month or two, I've been feeling appreciated in pleasant, unexpected ways. It's my turn, now, to remind all of you how much I appreciate you. Even if it seems that our visits are often sparse, you are never far from my heart and mind.

All of you!

Appreciating it all: winter & summer, chickadees & bluebirds, special & mundane, friends & family, work & leisure.

Keep life wonderful! Have a great holiday!

Gold & White

Unending cold, unending darkness,

Fill the unending wintertime.

After the storm covers the drabness,

The sudden beauty seizes the eye.

The glorious bones of trees, old and twisted,

Rise mighty and bleach-white.

Sunlight flits through the laciness

Of twigs that crosshatched,

Cast shadows, dense and intriguing.

Flecks of gold, cast about by the sunlight,

Crash joyfully onto the snow.

Fluff and ice that entices us

With promise of more loveliness to come.

TMC "White on White"

White-on-White
6x6 Ink on Smooth Bristol Paper
©2012 BEDeuel

Snuggled in a warm home with my loving hubby, a glowing fireplace, and two sleepy kitties while listening to the whipping wind outside is how I would be completely content to spend the next 3 months.

Sigh…

Ok, back to reality: it’s after the holidays, a new year, cold weather to trudge through, blah, blah, blah. Yuck.

A tidbit I’d read somewhere stated that if you viewed one picture or video of a cute animal during your day, your spirit was inevitably lifted. Here is my contribution to your day. And mine: a very happy pup!

Check the link to Twenty Minute Challenge in regards to this pup’s story! (experiencing technical difficulties; unable to post to TMC.)

IF Puzzle

Man's Greatest Puzzle
Graphite on 6x9 60# Paper
©2012 BEDeuel/Bronson Hill Arts

The topic for this week's Illustration Friday is "Puzzle". It strikes a nerve for me this week: the puzzle of human nature is a neverending challenge.

So many people throw away a good situation reaching for the recreation of a glorified past relationship. A lot of us take for granted a wonderful person in our lives because "something" is "missing". As for men and women, well, John Gray's made a fortune trying to reconcile the male/female conundrum! And, many more authors will continue to make money this way.

But, the puzzle will never be solved.

Because, people always want more than they perceive that they possess. This is an important and positive trait that has made man alter his environment, always looking to improve his lot. It's a destructive and negative tendency in that it blinds us to what we do possess that does make us happy.

I guess all I really want to say today is this: Take a look at your life and do whatever you can to enhance the presence of the good things in your world and expand on them. Don't toss them in pursuit of something different; work to make your life better with what you already have.

You have the pieces to the puzzle. Just take the time and effort to put them in the right places!

IF Intention: The Gift

The Gift
Permanent Marker 6x6 Smooth Bristol
©2012 BEDeuel/Bronson Hill Arts

I'm sure we've all had an occasion in our lives when it's been hard to gracefully accept a heartfelt, but awkward, gift.

The first time, that I can clearly recall, was when I was a kid. My great-aunt was part of the family and had taken to hand-feeding a sickly cat who had taken residence outside our house. The cat, named Tigger, regained her health (and went on to live a very long life) thanks to Aunt Marie's efforts. You might guess how Tigger repaid her based on the illustration for IF posted here. Yep: dead critters left at the front door. There were a lot of screams on a lot of early mornings. Aunt Marie thought she could avoid the gifts by going out through the garage door, but Tigger caught on quickly and started to deposit her presents of gratitude at that door. The morning screams continued for quite a while.

Another time, in more recent years, was that first well-intentioned, but, decidedly, unromantic gift from the hubby, at-that-time boyfriend. I learned then (but still forget frequently) he actually does listen to me when I mention something I might like to get. Like a convertible vacuum cleaner. For my birthday. Yes, very awkward, indeed.

Most of the time, we manage to gather our wits enough to react, perhaps belatedly,but with as much grace as we can. However, the gift-giver knows, no matter how rapidly we may recover. 

I don't know about you, but I find that when that happens, I feel so awful for not being grateful, that I start to see the gift in a different light. It becomes all the more precious for the thought and love put into it, from the giver to the recipient, even if it doesn't meet the expectation initially.

When a daughter needed a vacuum cleaner for her school residence, she asked if she could take that convertible one with her. Oddly enough, it was hard to part with it. I think you may know why now.