Exploring the Options (During a Deep Freeze)

Frosted Treetops
Letchworth State Park
©Mike Deuel Bronson Hill Arts 2014

Last week, I touched on the difficulty of finding an effective, and cost-effective, method to locate buyers for our works. And, a huge "Thank you!" for all the feedback and information regarding your experiences!

My experience with Etsy, Zazzle, and Fine Arts America was disappointing. I've been "developing" a website for 3+ years and have yet to find my stride with it, but thought that maybe, just maybe, I could fine-tune it & set up a PayPal cart. It would be simpler, right?

A couple of big problems with that: I am not technically proficient when it comes to coding & it is really kind of ugly once you embed the PayPal buttons/options next to your artwork.

Icy Sunrise
From Our Front Porch
©Mike Deuel Bronson Hill Arts 2007

Looonnggg story shorter: came up with as pretty a design as I could for the buttons & the "View Cart" button. Tested them. The cart button worked & the others did not. Ouch. Another couple of days wasted. Apparently, it has something to do with site verification and HTML coding into the site. Yea. I got this. Um, I got not a clue. HTML coding is on my list of things I'd like to learn, but this is needed now. The other probable issue is that, for some reason, despite the copious cost of using GoDaddy, I do not have a hosting service?!? So, back to the beginning. Again.

A Winter Viewing
Letchworth State Park
©Mike Deuel Bronson Hill Arts 2014

Then what is the next move? Do I keep the website & just try to find a different cart platform through a 3rd party site? Do I follow Crystal Allure's lead and upload the site to the blog? Would still need a cart option. So, do I simply drop the website & use a 3rd party site instead? 

This then comes back to being 1-in-a-million artists on any given site & keeping the fees under control, so as to keep the prices of the products under control. Print-on-Demand sites are out, so it also means keeping a steady inventory of inks, papers, mats, envelopes, shipping materials, etc., for any possible orders. And, again, how to reach out to the world?

Frosty Fir Fingers
Our Backyard
©Mike Deuel Bronson Hill Arts 2013

I thought that I'd have had more insight to offer this week, since I thought that the PayPal buttons would solve one major dilemma.

That being said, however, here's the intended plan, in no particular sequence:

1. Use Pinterest and Facebook for "advertising". Pinterest offers business accounts & I have switched my account over, but, I haven't had an opportunity to explore the details of the features & abilities of the business platform. I will keep you posted.

Winding Winter Way
Letchworth State Park
©Mike Deuel Bronson Hill Arts 2014

Facebook is threatening to become more difficult to use for advertising your products. Rumor has it that if you try to link back to your own commercial site, they will drop the post, unless you want to pay for advertising. I say "rumor" because I haven't tested it per se. However, I do know that if you want to link your page directly to your website, Facebook will charge you an advertising fee. Articles that I've seen indicate that Instagram, as a part of Facebook, will most likely follow suit. 

Pinterest, at this moment, is seemingly not taking this approach. So far.

2. Use a site, such as Square Market, as a 3rd party sales platform. They offer a lower transaction fee than any other, including PayPal, and do not take any other fees for the web storefront or sales. 

And, if I decide to ditch the website, the look of the storefront Square Market offers is clean and simple. They, most likely, do not have the following and exposure Etsy, Zazzle or FAA do, but that really is irrelevant, since those sites are overwhelmingly overloaded.

Alone at Niagara-on-the-Lake
Niagara-on-the-Lake, Ontario, Canada
©Mike Deuel Bronson Hill Arts 2005

Part of my reasoning for dropping the website is that, while it's paid for the rest of this year, I've hated supporting GoDaddy since the beginning. I dislike their advertising for exploiting the female body and, recently, a tastelessly cruel ad involving a lost puppy and selling him. And, honestly, I haven't gained anything from using them for the basics. Again, like Etsy, I do the work and they reap the fees. Unless, of course, I want to pay for more features. Hmmmm...

3 Inventory: I am obsessive out of the gate. I have so much inventory that I've accumulated over the last 5 years of doing this, I sincerely doubt that I'll need a whole lot of anything for quite a while. But, that's me, the borderline hoarder!

So, for this week, this is the plan. Let me know what you think of it or any of your experiences!

Ice & Fir
Our Backyard
©Mike Deuel Bronson Hill Arts 2013

The next quest is finding my "brand" and what exactly is that?

Finding an Effective Platform

Silhouette in Field
6x8" Acrylic on Canvas Panel
©BEDeuel Bronson Hill Arts 2010

As artists, the most difficult things are to get enough studio time in our everyday lives and finding a way to get our creations out to the rest of the world.

We can look at other artists' works and truly appreciate all the time, effort, and love that is applied to our artworks. We can realize the value of everything done by any other artist, and are grateful for the reciprocal realization.

But how do we find the audience beyond our (not-so-) little cloister that can also grasp the value of our passion? Especially an audience willing to compensate us for it.

Don't misunderstand me: I'd do this even if I never made a penny on it. I wouldn't trade the tranquility I experience in the studio for the proverbial million dollars. But, it would be nice to make a bit to supplement the income, or even enough to not have to work at the "day job". 

Cardinal
3.5x3.5" Water Soluble Paints on Canvas
©BEDeuel Bronson Hill Arts 2014

There are the Etsys, the Fine Arts Americas, the Zazzles. And a few hundred thousand other artisans on the sites. What I've noticed is that the truly successful shops & sites have the investment of scads of time in both the marketing and the production of items. 

That, unfortunately, is not a commodity that most of us are able to lavish. I learned this the frantic way around the holiday season.

It was so exciting to receive my first orders from the Etsy shop! And, to boot, it was for note cards that would help Another Chance Pet Rescue! Then a couple of more orders followed for large & multiple pieces. Wow!

Kitty Minions
5x7 Watercolor on 140# Canson Paper
©BEDeuel Bronson Hill Arts 2014

And, then reality hit hard: between full shifts at the "day job", I needed to print, assemble, and package the orders. And while I had done some prep work on the items, I just wasn't satisfied with the templates. So of course, I had to redo them. It took the full 3 days to get things done and shipped. And shipping packaging presented a challenge, too: do you have something to ship a flat 16x20" matted print right in your house or studio? I sure didn't! Never even crossed my mind. It's the little things that make you stumble at times. And stumbling can be exhausting.

Kayaks
Digital Photography
©Mike Deuel Bronson Hill Arts 2013

Throw all this together, job & art business, with the holiday season, and try not to feel very overwhelmed. 

Happy Holidays
Digital Drawing
©BEDeuel Bronson Hill Arts 2014

I decided at that moment that it was time to go with a POD (print-on-demand) site. I just couldn't keep pace, especially since sites like Etsy are very demanding in regards to timelines. I also realized once the payments hit the bank, the money didn't come close to covering the costs involved. Etsy is in business, too, and knows how to make a profit. Being a newbie, I was naive in how I set things up. POD seemed so much easier since you only need to upload your images, add your margin & their cut to the base price, and they would do all the heavy-lifting. Yea... no. Not only would the cost to the customer be exorbitant for an "unknown" artist, the process of uploading the images would require reshooting all artwork and trying to guess what sizes your work would be printed based on the large number of required pixels. 

What exactly is an 8x5.73" print? Who will want that? I cropped it to a 7x5". And I can print a 7x5". Back to the starting point!

The odd thing is that of the orders I received, only 1 was through Etsy directly. The rest were from connections on Facebook (which is a whole other issue of late!).

So, why am I on Etsy, then? Why am I paying fees to them for minimal exposure & for me to do all the work? Yes, the name of Etsy is a "be-all/end-all" of online markets, but, it's a huge pond with a few large fish and a whole lot of little fish. Pretty sure that I'm just plankton right now.

After a good amount of reading, and contemplation, & consultation with my marketing cohort, I've come up with a plan on how to do this. Will it work any better? I don't know. But, it should create some extra time & money so that I can get back into the studio. 

Which was the whole point of all of this anyway!

What are your experiences with sites like Etsy and PODs? I'd be interested to hear about it.

Covered Bridge
4x6" Water Soluble Pencil on 140# Strathmore Paper
©BEDeuel Bronson Hill Arts 2011

Falls in Motion

 

 As mentioned in the last blog, I'm looking forward to sharing progress on different art pieces.

This one is an 11x14 water soluble oil painting of a local waterfall (we are awash in them in this part of the world!).

I was browsing channels recently and came upon some "how-to-paint" shows. There were some brush designs and techniques that I found of interest. I've tried to apply several of them in this piece.

Which, by the way, is still "Untitled Fall"...

I'll be keeping everyone posted!



Accomplishment

Crossing
6x6 Water Soluble Oils on Stretched Canvas
©BEDeuel/Bronson Hill Arts

It’s been an interesting first quarter this year. Work issues, kid issues, art business issues, house issues, etc..

All the issues have been creating challenges and opportunities, equally.

My “free” time (yes, the time for which you don’t get paid) has increased quite a lot. It’s been nicely liberating, yet, overwhelming, too.

I’ve been able to dive into all the projects around the house and in the studio that I’ve wanted to do for the last 2 years.

Rearranging, painting, planning for new carpeting in a some rooms. Cleaning and purging the other rooms. Three new paintings in as many months. Pulling prints and pieces together for various charity auctions. Developing both the website for Bronson Hill Arts as well as trying to keep up BHA’s Facebook page. Researching other online options, too. Preparing for the spring onslaught outside of the house. And, a few dozen more projects to touch on as each one is, ahem, completed.

And, all of this is being done simultaneously. Needless to say, my home is a mess and I’m tired. I think I’m wearing my husband out as well!

When this surge started, it seemed as if it was going to be so easy; all this extra time. And, really, how much time does it take to sort and dispose of the excess collection of gadgets, utensils, pans, dishes, and cleaning products in the kitchen. Well, so far, it’s been about 7 hours. Still have about 3 more hours of sorting plus another 4 or more to truly clean the cabinetry and flooring.

That’s one room. Add another five rooms currently in turmoil to that list.

But it’s slowly coming back together.

The shifting of furniture and things from room-to-room is beginning to appear logical. The rooms look and feel better as the superfluous junk is chucked. The website is starting to look like, well, a real website and the FB page is really starting to reach people and galleries. The response to the auction and show prints as been very positive.

It’s tough to tear the everyday fabric of life into so many bits and then reattach them again. That’s the challenge.

But, once the patchwork starts to take on a pattern, it’s nice to know that you’ve utilized the opportunities to the fullest. Accomplishment can never be overrated.

IF Stretch

Stretch
9x12 Permanent Marker on Smooth Bristol
©2012 BEDeuel/ Bronson Hill Arts

Yes, it’s been too long a “stretch” since I’ve done an Illustration Friday blogpost. It’s been too long since I’ve blogged about something other than shows and shops.

While this may look like an illustration of a couple of basketball players (yes, it is, I know), I’m looking at this IF metaphorically.

In this world of art, of marketing, of the home business, of computers, there are so many directions for which to reach. The dilemma is multi-faceted. If I take the time to create art, I don’t have enough time to work on the business. To work on the business, I need to work on the computer which is just one aspect of marketing. Another aspect of marketing is simply hitting the proverbial pavement in search of that one shop or gallery that will find the market for my art.

Arghhh!

Over the last several months, I’ve been trying the face-to-face approach with shops and craft fairs and galleries. While the work has been welcomed, there has yet to be that one big breakthrough. This is after a couple of years of trying the online marketing.

I’m still “stretching” for that ball. It just may be time to change the game plan again. To what? What will be next?

Will I ever reach it? Will it ever happen or will it always be outside my grasp?

I don’t know.

I do know that I still love doing what I’ve been doing. For now, I believe I will keep “stretching” to try to make the magic happen.

CyberMonday!

While feeling completely unprepared for this, being that this is CyberMonday 2012, I thought I'd float a special to mark the day. Here goes:

Buy One, Get One at Half Price!





5x7 Matted Print $20; Get the 2nd at $10;
8x10 Matted Print $25; Get the 2nd $12.50

Large Wine Glass $16; Get the 2nd
for $8



 

 







Note Card 4-Packs $10;
Get the 2nd for $5





 

More photos, artprints and glassware are available for viewing on our Facebook page. Click the badge on the right to check it out. We're working on updating information on this site as well as designing a webpage, but in the meantime, please contact me through the Comments option or by email, bronsonhillarts@gmail.com, with any questions or order requests! Thanks so much!





 



IF Forward

Koi
6x9 Water Color Paint, Acrylic Interference Paint & Water Soluble Pencil on 140# Watercolor Paper
©2012 BEDeuel/Bronson Hill Arts

The Illustration Friday topic this week is "Forward". This painting depicts so many moves forward it couldn't not be used for this week.

Late last year, I was "refreshing" the decor in my house; changing wall hangings, curtains, table dressings, knicknacks, etc. One of the things I had in mind for my bath was to find a round wallhanging of Koi to offset the larger, rectangular print I already had. Do you think I could find a Koi image that would work? No. Of course not. Next year, I'll be tripping over them in every store into which I walk. That's how it always works for me. You, too, probably!

In the meantime, though, I guess that means it's time to learn how to paint Koi. So here is the first step. Painting fish. Not really my area of interest, but, it's time to go, as the cliche says, outside my comfort zone. Moving forward.

Unfortunately, the second indication of moving forward doesn't translate with the image you're viewing here.

A while ago, a beautiful, dear friend of mine was cleaning out her overstock of painting supplies and was good enough to send me some acrylic interference paints. I'd never even heard of them, much less used them. The paints add gloss and sparkle over an image. The picture becomes almost reflective. Sadly, you'll just have to take my word for it, that it looks fantastic on this piece. A gold interference paint on the fish, red violet on the lily pads, and blue over the water.

A new media was incorporated over a familar one. Now I just need to figure how to get a  photographic shot that shows it!

And, lastly, the movement forward has nothing to do with me: it's just the Koi moving, well, forward!

Waiting for the Zen? Here it is: like Koi, we have to keep moving forward, my friends, or else, what's the point? You can stand still, but the view can become stagnant. You can look backwards and enjoy the memory, but you can't live your life with your head buried in the past. Yep. Forward is good.

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A reminder! Leave me a comment describing what you love about your sweetheart by tomorrow night! The best love song, if you will, wins! And, again, if you don't have a sweetheart, just let us know what you know love about Life!

The winner gets their choice of a handpainted bud vase or hurricane-style candle holder! See my previous post for the pictures of the bud vases!

Giveaway Time: Some Romance in a Small Container

These are small (about 2 1/2 " high) handpainted glass bud vases that I had a lot of fun making yesterday.

The thought hit me today that Valentine's Day is only a couple of weeks away. These really would make a lovely holder for a small, lovingly selected flower for your sweetheart!

Tomorrow I want to try to do some small hurricane glasses. Are you thinking a favorite scented candle, too?

I'd like to give one of these to one of my Fellow Fans of Life. Drop me a note that tells me what makes your loved one so wonderful by Sunday night, January 29th.

I'll start: the love of my life, my husband, has a heart as true as can be true. He's sincere in everything he does, be it work or love, family or friends!

I'm excited to hear what you have to say about your sweetheart! Let's have as much fun with this as I did in making these pieces!

'Tis A Season...

As always, life moves forward one day and backwards the next. It often feels as if we're on an escalator that never quite makes it to the next floor.

Whenever it seems as if I've figured out how to manage- or juggle might be a more appropiate word- my many interests, responsibilities and limited time, something always sidelines me. The best laid plans of mice and men, and all that jazz.

On the positive side of things, I've stumbled into another outlet for my painted wine glasses, another way of  creating some unique, perhaps even quirky artwork.

A newly revamped gift shop (and, now, florist) in town, Robbins' Nest, was looking for someone to create some painted glass pieces. After struggling for a bit, trying to do it the "right" or traditional way, I went, "Duh!". Why? Why not do it the way that I do it on paper? And, truthfully, I really liked the results. It also makes it more fun to do!



Floral Hurricane Glass









Practicing Making Roses



Wine Grapes Glass

            




Wine Grapes Glass Detail





















Time will tell if anyone else likes the work enough to buy the pieces. In the meantime, I'll keep playing with designs and colors, trying to find the right combination. Trying to find the time to keep creating new pieces and ideas while balancing everything else life throws our way!

Still Here!

I'm still here! Haven't forgotten all my Friends and Fellow Fans of Life!

We've just been busy here in the non-virtual world. Several wonderful opportunities have been stepping up to our door and a-knockin'. We've been taking the time to invite them in for some tea and chat, you might say!

So, we will be back. And, soon, I'm sure. Thank you so very much for all of your continued support!

And, take time to enjoy your non-virtual world, too!

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On another note:

I would love to have your suggestions on a holiday give-away from Bronson Hill Arts! Something easily customizable, or a print, or some notecards (which can be customizable, too), or anything else!

I'm planning on running it next week so that I can get it mailed to the winner by Thanksgiving week, so let me know what you think, friends!

Thanks, again!

Gardens, Gardens Everywhere!

                 

Back in March, I posted an inspiration piece called “String of Spring”. It was a first attempt at painting flowers and the result was mixed.



Original
String of Spring
6x18 Water Soluble
Pencil on 140#
Cold Pressed Paper
©2011 BEDeuel



But I call it an inspiration piece because, it inspired Stephanie of Crystal Allure Jewelry to special order a “String of Spring” to use in her own home. She wanted purple coneflowers with an eggshell background. Another idea to offer as a customized, art-for-fun item!

In developing the piece for her, I did a sketch that didn’t really translate well to watercolors. I kept it on the computer and, the other day I thought to use the computer’s Paint program to “colorize” it. And, I like the effect. It’s different than my other pieces, but I think that’s what I like about it.


Computer
Colorized Sketch
©2011 BEDeuel



I’m going to use it for a note card design to raise some funds for Hearthside Cats, a local, no-kill fostering program that provides so much for the community. Let me know if it appeals or not!

Oh, yes, and here’s the final piece designed for Stephanie:


String of Spring Coneflowers
6x18 Water Soluble Pencils
on 140# Cold Pressed Paper
©2011 BEDeuel


A customized “garden” for her wall!
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Speaking of spring:

As I’ve mentioned before, it was an extremely snowy winter which became an equally extremely rainy spring. Then when June came, the sun came out and the spring season lost her shyness.

When spring burst forth, all of our efforts were turned toward tending the lawn and gardens. And it started to look so beautiful. These pictures show how much so.
Then July came, all too quickly, and sucked every bit of beauty out of the glorious gardens. We watered as much as possible, but most of the annuals died and a lot of the perennials went brown and curly. It started to rain a little bit this last week or so, but the goal at this point is to salvage as much of the perennial gardens as we can so that they can regroup for next year.

And they will. They’ll rebound and bring all their loveliness along for the show. There will be two more seasons, each with their own offerings and pleasures, and, when spring is ready to re-emerge, we’ll be ready to welcome her again.

A New Twist!

Several weeks ago, I was showing a co-worker this blog. In scrolling through it, the Flights of Life Butterfly Note Cards  caught her attention.

Her daughter is getting married in October this year and her shower is in September. My co-worker had been searching for the “right” card for the invitations. Her daughter loves butterflies which hold a special meaning for her and her father. The moment brought the two ideas together for my co-worker.

She and her husband looked over the Flights of Life Collection and selected one particular design. Coincidentally, they picked my favorite design.

She gave me the wording she wanted as well as the font and color that fit the theme of the wedding. I worked up a sample and the result fit her conception perfectly! I think there was a tear involved, but that has to be credited to a mother's moment of sentiment.

Below is a modified image of the resulting invitation. The names and location have been altered for the privacy of the parties involved.


Bridal Shower Invitation Personalized on
A Flights of Life Collection Note Card
©2010 BEDeuel

It was a wonderful experience putting the two ideas together. I would love to do it again! And to top it all off, a donation was created to be sent to the Lungs for Life Foundation, for transplant awareness!


Sometimes it's difficult to find a new way to approach an existing situation. Other times that new idea is just given to you. Hopefully, we’re always open to the possibilities presented.

Helping Hands and Hearts

Last week, I blogged about the first art show I’ve entered as a working adult. The show opened on Friday. I wish I could say, “Wow! It was everything I’d hoped it’d be!”. It wasn’t at all.

Enjoying a moment...

The display of the artwork was done very nicely, I will say. I suppose I was expecting some greeters who would introduce some of the artists and viewers to the art and to each other. But, being a volunteer organization the manpower may not have been available (though I was available that day…). The real heartbreaker was personal, though. My name and pieces were completely left out of the program. And, from what we could determine, it was only me. Plus my middle initial changed to "A" from "E". As I was upset, I missed out on what I’d be anticipating to be the best part of the whole experience: connecting with other art lovers. It had been a wonderful week in that regard up till then.

Not surprisingly, I heard such encouragement from our fellow bloggers and blogging artisans. That was the start. Friends and family, always there, always positive. 

Picnic In the Park 2011
Photo by Howard Owens

 I’d received an invitation to show at Batavia’s Picnic in the Park on July 4^th. I had passed simply because I am still building a portfolio and inventory off of those items. I wouldn’t have enough to show yet. But I went to see what it was about to see if it’s something I want to do next year. (And, yes, I do. Hopefully I’ll get another invitation!)

While I was there I ran into another artist I’d met in a completely different setting about a year ago, Sharon Jenke Long, who does amazing portrait work. Chatting with her for a bit, she encouraged me to “just keep drawing” and it’ll happen.

At another booth, I met an artist who’s work I’d never seen, nor had I seen anything like it, Bridgette Paddock of http://www.briduvielsworld.com/ gave me information on merchandising and printing I doubt I ever would’ve found on my own. It was a wonderful experience and a wonderful day.

An Artist at Work: Sharon at Picnic In the Park
Photo by Howard Owens

After Friday's art show reception, we wandered out to the Geneseo Rotary Summer Festival and came across more artisans. The connections were easy, the help flowing. It brought my mood around, made the day bright again.

Oddly, for a field with so many potential competitors, most artists are remarkably helpful and appreciative of each others endeavors.

And this is what needs to be held close. Not the administrative glitches, not the oversights. The people sharing themselves with others. Maybe the disappointment gave me a very important reminder of that priority.



Geneseo Rotary Summer Festival 2011 Craft Booths
Photo by Dick Gallivan

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Speaking of sharing:


This past autumn at my friend Stephanie’s annual wine party, I found that her brother-in-law, Rick, has a very talented artist for a sister. Her name is Debbie Bender, and she is an incredibly talented portrait artist. She also does landscapes and other things that strike your fancy.


Debbie’s attention to both detail and spirit brings it all to life. Check out her website at 
http://www.dldrawings.com/ and enjoy! Drop her a line, too, if you like her work as much as I do!
 　

A Face You Can't Resist
©Debbie Bender